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The Salon

  • 512-555-0194
  • 3958  Sundown Lane, Austin TX 78736

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  • Saturday: 10am-5pm
  • Sunday: Closed

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Amazon PPC付费广告的策略和创建方法

亚马逊点击付费（PPC）广告平台给卖家们提供了绝佳的产品推广机会。 如果你创建和管理PPC的方式正确的话，亚马逊的PPC广告可以帮助你快速的提高产品销量、清库存，同时还可以间接提高你的自然搜索结果排名。 相比其他的广告平台如Google AdWords或者Facebook广告，亚马逊的广告非常容易设置和管理。我们会在这里分享如何有效地使用PPC广告，以及优化PPC的所有方法，以帮助卖家提高PPC的广告效果，将利润最大化。 其他相关文章: He Thought He’d Discovered a Six-Figure Amazon Product… But You Won’t Believe How Much Money He Lost 付费广告是如何运作的？ 首先介绍下亚马逊付费广告的运作方式，以及它的操作界面。亚马逊每个月都会收到亿万次搜索，其中包括大量的长尾词搜索。长尾词是指至少包含三个单词的关键词。当消费者搜索这些长尾搜索的时候往往表示他们准确地知道自己的需求，并且随时准备下单了。 一般情况下，用户们不会在亚马逊上闲逛，或者寻找有意思的产品。他们往往知道自己想要什么，然后到亚马逊输入相关产品的名称。亚马逊将根据关键词列出它认为最有可能满足用户需求的产品列表。这就是所谓的自然流量。此外，还有“付费”的搜索结果，和自然搜索结果混合在一起，有时出现在搜索结果的顶部，有时在底部： 相关文章:

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Keyword Scout-亚马逊关键词搜索工具，掌握更多数据，简化流程

重磅消息！ 亚马逊的卖家们再也不需要就亚马逊PPC和HSA（标题搜索广告）关键词进行猜测了。Jungle Scout的Web App在原有的工具组合中，增添了一个功能强大的新工具 – Keyword Scout。这个工具不仅有利于卖家研究分析亚马逊的关键字，还像一个有魔力的水晶球一样，可以预测产品在促销广告方面的花费。 以下是这款热门工具的主要功能和优势: 输入一个关键词或者竞品的ASIN，即可获得成百上千个相关的关键词 了解转化效果好的关键词在精确匹配和广泛匹配下的搜索量 预估通过促销推广手段（如Jump Send）快速提高新品排名，每日所需要销售的产品的数量 获得亚马逊PPC和HSA广告的建议出价 所有Web App的用户，无论是Start Up、Standard、还是Business的用户均可使用 [su_button url=”https://junglescout.cn/web-app/” target=”blank” background=”#ff9100″ size=”7″ center=”yes” icon=”icon: check-circle”]了解有关Web App的更多功能[/su_button]

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